Creating Loyal Clients & Achieving Financial Success

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What I do

There is a reason clients choose one esthetician over another and it’s no longer solely about esthetic skills and products. We are only as strong as our weakest link which means your success is my success, and I am here to help.

I Coach.

If you’ve read my books or heard me speak, you know that after 19 successful years in this business, I am not the typical “Hand out your business cards and send emails!” adviser.  

I Speak.

You may know me from many years of speaking at the International Congress of Esthetics & Spa, as well as my articles in Les Nouvelles Esthetiques & Spa magazine.

I Write.

  • The Heart of Esthetics 
  • Estheticians are  a Girl’s Best Friend
  • Notes from Your Fairy Godmother
  • Diane’s Blog

Need advice?

Licensed Estheticians who have completed The Heart of Esthetics online course are invited to join our private Facebook group. (Proof of current license is required.)

My Books

The Heart of Esthetics; Creating Loyal Clients & Achieving Financial Success.

Estheticians are a Girl’s Best Friend

Notes from Your Fairy Godmother

Amazon Book Reviews

This book is a simple, quick read full of lots of great tips to improve your business. I’ve had a skin care business for 3 years now and there were still some great ideas for adjustments to make it even better. It was especially helpful when re-writing my website. I look forward to learning more from her in the future.”
“I totally loved this book. It had a lot of useful information. Worth reading for any esthetician in the business!”
“I really enjoyed this quick read. It is not long, but the author’s advice was solid and easy to understand and implement. I would recommend this book for anyone who really wants to build relationships with their clients. This is not a book for someone looking for a get rich quick scheme.”
“This is a small book with big information. I found it very helpful and inspiring. There are few books like this and am grateful that someone finally wrote a book for estheticians!
“I’m an advanced practitioner looking for a little inspiration, as I just moved to a new location and am revamping my marketing materials. I found this to be helpful. Thanks!”

My story

It used to be that offering the right skin care products at the right prices, equaled success. These days, however, having those elements in place is barely enough to survive. As a seasoned esthetician, owner of SpaBizBoard, speaker author and mentor for the esthetics business, Diane Buccola has a unique insight into what makes a consumer choose one esthetician or spa over another, as well as what compels some clients to buy and others to walk away. 

Whether you are a luxury resort spa, a solo esthetician, or anything in between this class invites you to unlearn just about everything you have been taught or thought you knew about how to be successful in the field of esthetics. This class offers clarity, specific solutions, proven strategies and the “magic” ingredient to success (it’s been there all along!) which seems to be overlooked these days.This is your personal path to success and prosperity. 

Services, equipment and products will come and go, but the Heart of Esthetics will always be the foundation for success in this business.